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Steptember
App
Cerebral Palsy Alliance
Health and Fitness App to raise over
$6 million for Cerebral Palsy
Mango Chutney took great pride in designing and developing the Steptember App for Cerebral Palsy Alliance. During September the App ranked number #1 Health and Fitness App, beating the likes of Fitbit, Strava, Nike+ and Runkeeper. It is available in over 150 countries worldwide, has over 117,500 active users globally, and was featured as Apple’s ‘This Week’s Favourites’.
Client
Cerebral Palsy Alliance
Deliverables
iOS App
Android App
Disciplines
Digital Strategy
UX & UI Design
Digital Development
Marketing Automation
Content Localisation
Modern frameworks and dynamic fitness tracking.

Mango Chutney worked together with the Cerebral Palsy Alliance on designing, developing a launching a global Steptember App available to participants from over 150 countries worldwide. The App dynamically serves country-specific content based on the users locale and device settings, handling multiple languages, time-regions and currencies. Users dynamically track their activity and fundraising.

We leveraged modern development frameworks and integrated dynamic fitness tracking with Apple Health, Google Fit and Fitbit. App users presented record levels of engagement, increasing activity by over 194%, increasing step tracking, social sharing and most importantly increasing fundraising, with app users fundraising over $6 million for the Cerebral Palsy Alliance.

Colour

We explored color theory, reviewing analogous, complementary, and compound color palettes to ultimately reach a harmonious and energetic pallette best for the Steptember brand.

Pantone 2582 C
#AB53DD
Pantone 252 C
#D768ED
Pantone 237 C
#FF8AE9
Pantone 2995 C
#0095FF
Pantone 7699 C
#2E7691
Pantone 2582 C
#AB53DD
Pantone 252 C
#D768ED
Pantone 237 C
#FF8AE9
Pantone 2995 C
#0095FF
Pantone 7699 C
#2E7691
Typography

We wanted typography that felt modern and clean, that displayed well on-screen and worked well supporting stats and graphs. We also took into consideration language support and international compatibility.

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Iconography

We looked at various ways to tell engaging stories that supported Steptembers brand vision. Layered icons and images create a whimsical narrative to help keep the user journey engaging.