Animal Welfare League

Connecting People, Pets and Community

Graphic design

Brand rollout

Web development

Interface design

Experience design

Logo revitalisation

Promotional print collateral

Destination signage

Style guidelines

Digital strategy

Animal Welfare League feature curve branding

Fresh start

Mango Chutney was delighted to work closely with the team at Animal Welfare League to revitalise the identity for such a wonderful iconic South Australian brand.

Animal Welfare League front building signage
Animal Welfare League directional signage


The refreshed brand launched with the opening of the amazing new Animal Care Centre at Wingfield. It's always wonderful to see brand decisions applied to a physical space from the ground up.

Animal Welfare League website home page
Animal Welfare League website adopt a pet and listing


A beautiful, first class website was crafted as a fantastic digital home to AWL's comprehensive range of information, advocacy, and support services. The integrated pet adoption system is a highlight — if you visit, you might be very tempted to expand your fur family!

Animal Welfare League business card
Animal Welfare League cremations brochure
Animal Welfare League letterhead and business card
Animal Welfare League adoptions brochure
Animal Welfare League sub brands — boarding, thrift shop and cremations


With a suite of sub-brands and business units, a flexible and robust visual system was developed, to enable the rollout of a diverse range of collateral. Adaptable to a vast set of applications, the brand is intended to be simple and elegant, and when paired with photography allows the animals to take centre stage.

Animal Welfare League brand curve motif

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