Animal Welfare League
Connecting People, Pets and Community
Promotional print collateral
Mango Chutney was delighted to work closely with the team at Animal Welfare League to revitalise the identity for such a wonderful iconic South Australian brand.
The refreshed brand launched with the opening of the amazing new Animal Care Centre at Wingfield. It's always wonderful to see brand decisions applied to a physical space from the ground up.
A beautiful, first class website was crafted as a fantastic digital home to AWL's comprehensive range of information, advocacy, and support services. The integrated pet adoption system is a highlight — if you visit, you might be very tempted to expand your fur family!
With a suite of sub-brands and business units, a flexible and robust visual system was developed, to enable the rollout of a diverse range of collateral. Adaptable to a vast set of applications, the brand is intended to be simple and elegant, and when paired with photography allows the animals to take centre stage.