Effortless hair every day

Graphic Design

Brand refresh

Style guidelines

Packaging and collateral suite

Web development

Interface design

Experience design


Lusta Logo

Hair loss reframed!

Lusta is a modern twist on hair loss, reframing where your true beauty shines: unapologetically empowering women to embrace their confidence — without resorting to clinical solutions. We were engaged to give the brand and packaging a major jolt! Briefed to better celebrate their exuberant and diverse community we created a brand that was the opposite of clinical and cold (like so many other hair loss competitors).

Lusta Booklet
Lusta Packaging stacked
Lusta Mailer Box

We started a riot!

The boutique sized team have a built a fiercely loyal customer base who are passionate about the product, coming back time again. Mango Chutney’s solution embodies the unstoppable Lusta spirit, with collateral bursting with colour and energy. The brand is loud and ecstatic (like the Lusta community!) and built around a flexible identity system.

Lusta Booklet
Lusta Typeface
Lusta Brand Frame
Lusta Red Packaging

Planned chaos

The packaging was designed so that the tops and bottoms of the boxes can be mixed, matched and interchanged for a myriad combinations — so that repeat customers get a new, collectable, stackable experience each time they order. The bold typography practically shouts out the rapid-fire copywriting, and paired with the colour combinations gives us the legs to surprise and delight with extended collateral application!

Lusta Packaging Colours
Lusta Packaging Tagline

Not just a storefront

The new website is wholly integrated with Shopify and completely immersed in the Lusta brand throughout. With playful animated elements, unique segments of information, and colour categorisation for identifiable product collections — all essential to make the hair of your dreams more understandable and accessible.

Lusta Website Hero
Lusta Website Sections
Lusta Website Team
Lusta Website Mobile Hero
Lusta Website Mobile Screens
Lusta Website Shop Screens

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