MS Readathon by Multiple Sclerosis Society
Epic adventures for an incredible cause
Graphic design
Campaign creation
Brand rollout
Promotional print collateral
![MS Readathon character poster concepts](/folio/ms-readathon/ms-readathon-poster-grid.webp)
Revitalisation
We were delighted to help re-energise the brand, logo and collateral of the beloved fundraiser. The MS Readathon has inspired generations to discover the joy of reading, all in support of an incredible cause.
![MS Readathon bookmark](/folio/ms-readathon/ms-readathon-bookmark.webp)
Personality
Mango Chutney developed the key concept of the five champions, each representing their literary genres, joining together in celebration of the MS Readathon’s 40th anniversary.
![MS Readathon website design](/folio/ms-readathon/ms-readathon-webpage.webp)
![MS Readathon graphic apparel - hats](/folio/ms-readathon/ms-readathon-cap.webp)
Styling
A bright and fun palette and typography was selected, intentionally exuberant and youthful, tailored to complement the vibrant primary colours of the MS Readathon logo.
![MS Readathon activity booklet](/folio/ms-readathon/ms-readathon-booklet.webp)
![MS Readathon stickers](/folio/ms-readathon/ms-readathon-stickers.webp)