Be a Souperhero by The Salvation Army

Changing the world, one soup at a time

Graphic design

Branding and identity

Web development

Interface design

Experience design

Digital strategy

App development

Be a Souperhero branding mood


Tasked with rejuvenating all digital touch-points with a big dash of design, Mango Chutney was thrilled to assist with the revitalisation of The Salvation Army's heartwarming winter fundraising event for their community service programs.

Be a Souperhero app development screens
Be a Souperhero app photo filters

Fundraising Powers

Paired with a custom built iOS fundraising app, participants across Australia and New Zealand took on the challenge to replace every meal with soup for a week, to raise much needed funds for families in need, many struggling on less than $17 a day.

Be a Souperhero profile page and website
Be a Souperhero website home page

Identity and UI/UX

Mango Chutney developed a highly stylised campaign brand, complete with bright comic book colour palette and iconic typography, and tailored the digital experience to provide a friendly, easily accessible fundraising experience.

Be a Souperhero icon design
Be a Souperhero landyard design
Be a Souperhero t-shirt design
Be a Souperhero brand photography

See more of our stuff