Be a Souperhero by The Salvation Army
Changing the world, one soup at a time
Graphic design
Branding and identity
Web development
Interface design
Experience design
Digital strategy
App development
![Be a Souperhero branding mood](/folio/be-a-souperhero/be-a-souperhero-branding.webp)
Supercharged
Tasked with rejuvenating all digital touch-points with a big dash of design, Mango Chutney was thrilled to assist with the revitalisation of The Salvation Army's heartwarming winter fundraising event for their community service programs.
![Be a Souperhero app development screens](/folio/be-a-souperhero/be-a-souperhero-app.webp)
![Be a Souperhero app photo filters](/folio/be-a-souperhero/be-a-souperhero-filters.webp)
Fundraising Powers
Paired with a custom built iOS fundraising app, participants across Australia and New Zealand took on the challenge to replace every meal with soup for a week, to raise much needed funds for families in need, many struggling on less than $17 a day.
![Be a Souperhero profile page and website](/folio/be-a-souperhero/be-a-souperhero-tablet-screens.webp)
![Be a Souperhero website home page](/folio/be-a-souperhero/be-a-souperhero-home-page.webp)
Identity and UI/UX
Mango Chutney developed a highly stylised campaign brand, complete with bright comic book colour palette and iconic typography, and tailored the digital experience to provide a friendly, easily accessible fundraising experience.
![Be a Souperhero icon design](/folio/be-a-souperhero/be-a-souperhero-icons.webp)
![Be a Souperhero landyard design](/folio/be-a-souperhero/be-a-souperhero-lanyard.webp)
![Be a Souperhero t-shirt design](/folio/be-a-souperhero/be-a-souperhero-tshirts.webp)
![Be a Souperhero brand photography](/folio/be-a-souperhero/be-a-souperhero-brand-photography.webp)