Women’s Day Fun Run by Mater Foundation
Celebrating women in a sea of pink
The International Women’s Day Fun Run is Mater Foundation's annual flagship event, helping to provide support to women with breast cancer. In collaboration with RACQ and Mater Chicks in Pink, an incredible 13,000 people ran across Brisbane's South Bank, fundraising over $600,000.
Working closely with Mater Foundation, Mango Chutney developed and implemented a refreshed, seamless participant registration journey. With a strong focus on mobile optimisation, the improved engagement sequence maximised participant retention during sign-up.
As part of the Mater Foundation's rebrand, an exuberant bright colour palette was applied throughout, with circular motifs developed to provide a consistent visual integration with the organisation's identity.